HubSpot or Zoho CRM: Which CRM Platform Is Right for Your Business?
At a glance HubSpot provides a shared customer view across all departments, from the initial enquiry through to service. Both platforms can be adapted …
Customer Journey Mapping: Using Systematic Customer Feedback to Strengthen Customer Loyalty
Key Takeaways Customer journey mapping visualises the phases a lead or customer goes through with your company, from the first interaction through to …
CompanyGPT or Microsoft 365 Copilot: Which AI Platform Is Right for Your Business?
At a Glance Microsoft 365 Copilot is an AI assistant built directly into Word, Excel, Outlook and Teams, starting at EUR 18.20 per user per month, plu …
AI Strategy: Why “Use AI” Is Not a Strategy and How to Create Measurable Business Impact
I am writing this article directly from UNBOUND 2026 in Boston. One particularly fascinating presentation offered many valuable insights that deserve …
Digitizing marketing, sales and service: how to get to a target picture, roadmap and budget
I am writing this article from my own experience as CEO and from dozens of projects with companies in the Swiss mid-market. The questions that come up …
HubSpot Contract Management: Never Miss a Notice Period or Renewal Again
At a Glance What it is: Structured contract data with automatic deadline reminders in HubSpot CRM. The documents remain in SharePoint, Google Drive, o …
HubSpot Outlook Integration: How the Office 365 Connection Works
At a Glance What it is: An Outlook add-in that connects your mailbox and calendar to the HubSpot CRM. Supported versions: Outlook for Windows (classic …
Making Calls from HubSpot: Options for Swiss Companies
At a glance Three options: HubSpot’s native calling in the browser and mobile app, a specialised telephony provider from the HubSpot App Marketplace, …
HubSpot or Creatio: Which CRM platform is right for your business?
What are the fundamental differences between HubSpot and Creatio?
CompanyGPT: Why Companies Today Need Their Own Secure AI Environment
Your Employees Are Already Using AI. The Only Question Is Whether They Are Doing So in a Controlled Corporate Environment – or Unchecked, Without Your …
