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Hubspot-oder-zoho-crm
HubSpot or Zoho CRM: Which CRM Platform Is Right for Your Business?
At a glance HubSpot provides a shared customer view across all departments, from the initial enquiry through to...
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Customer Journey Mapping
Customer Journey Mapping: Using Systematic Customer Feedback to Strengthen Customer Loyalty
Key Takeaways Customer journey mapping visualises the phases a lead or customer goes through with your company, from...
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CompanyGPT or Microsoft 365 Copilot: Which AI Platform Is Right for Your Business?
At a Glance Microsoft 365 Copilot is an AI assistant built directly into Word, Excel, Outlook and Teams, starting at...
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Digitizing marketing, sales and service: how to get to a target picture, roadmap and budget
I am writing this article from my own experience as CEO and from dozens of projects with companies in the Swiss...
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HubSpot-Contract-Management
HubSpot Contract Management: Never Miss a Notice Period or Renewal Again
At a Glance What it is: Structured contract data with automatic deadline reminders in HubSpot CRM. The documents remain...
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HubSpot Outlook Integration: How the Office 365 Connection Works
At a Glance What it is: An Outlook add-in that connects your mailbox and calendar to the HubSpot CRM. Supported...
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Making-Calls-from-HubSpot-Options-for-Swiss-Companies
Making Calls from HubSpot: Options for Swiss Companies
At a glance Three options: HubSpot’s native calling in the browser and mobile app, a specialised telephony provider...
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HubSpot or Creatio: Which CRM platform is right for your business?
What are the fundamental differences between HubSpot and Creatio?
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CompanyGPT: Why Companies Today Need Their Own Secure AI Environment
Your Employees Are Already Using AI. The Only Question Is Whether They Are Doing So in a Controlled Corporate...
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Without clean data, AI is ineffective in sales.
First use cases, then data architecture, then AI: how mid-sized companies are using AI as a growth driver
At a glance Most AI projects do not fail because of the technology, but because of a missing use case, fragmented data...
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