Andrea B. Roch

Andrea Roch ist CEO bei business4you, einer Schweizer Agentur für KI-getriebene Marketing-, Sales- und Service-Lösungen mit Sitz in Biel. Sie begleitet mittelständische Unternehmen bei der Implementierung von HubSpot, der Digitalisierung von Sales-Prozessen und dem Einsatz von KI-Agenten in Marketing, Vertrieb und Services.

October 05, 2026

Customer Journey Mapping: Using Systematic Customer Feedback to Strengthen Customer Loyalty

Key Takeaways Customer journey mapping visualises the phases a lead or customer goes through with your company, from the first interaction through to …

September 10, 2026

HubSpot Contract Management: Never Miss a Notice Period or Renewal Again

At a Glance What it is: Structured contract data with automatic deadline reminders in HubSpot CRM. The documents remain in SharePoint, Google Drive, o …

September 03, 2026

HubSpot Outlook Integration: How the Office 365 Connection Works

At a Glance What it is: An Outlook add-in that connects your mailbox and calendar to the HubSpot CRM. Supported versions: Outlook for Windows (classic …

August 27, 2026

Making Calls from HubSpot: Options for Swiss Companies

At a glance Three options: HubSpot’s native calling in the browser and mobile app, a specialised telephony provider from the HubSpot App Marketplace, …

HubSpot for Swiss Small and Medium-Sized Businesses

August 06, 2026

HubSpot or Creatio: Which CRM platform is right for your business?

What are the fundamental differences between HubSpot and Creatio?

Without clean data, AI is ineffective in sales.

June 05, 2026

First use cases, then data architecture, then AI: how mid-sized companies are using AI as a growth driver

At a glance Most AI projects do not fail because of the technology, but because of a missing use case, fragmented data and a lack of responsibility. A …

April 30, 2026

From Salesforce Marketing Cloud to HubSpot Marketing Hub, while retaining Salesforce CRM

In our consulting projects, we hear the question more and more frequently: "Can we introduce HubSpot Marketing Hub without having to give up the Sales …

April 28, 2026

HubSpot Marketing Hub vs. Salesforce Marketing Cloud Next: Which solution is truly the best fit for Swiss small and medium-sized businesses?

Choosing the right marketing platform is no longer just an IT decision, but a strategic decision. If you want to grow in the coming years, use AI sens …

January 21, 2026

AI agents in HubSpot: Clear regulations on security, data protection, and responsibility—and which LLM is behind it all?

Artificial intelligence has arrived in everyday business life. But with every new AI function, a central question arises:

July 18, 2025

Digitalization of the customer journey for Swiss SMEs

Focus on quality, efficiency and customer loyalty - with digital transformation. Swiss SMEs are known for their precision, reliability and proximity t …

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Andrea B. Roch

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