Andrea B. Roch
Andrea Roch ist CEO bei business4you, einer Schweizer Agentur für KI-getriebene Marketing-, Sales- und Service-Lösungen mit Sitz in Biel. Sie begleitet mittelständische Unternehmen bei der Implementierung von HubSpot, der Digitalisierung von Sales-Prozessen und dem Einsatz von KI-Agenten in Marketing, Vertrieb und Services.
HubSpot or Creatio: Which CRM platform is right for your business?
What are the fundamental differences between HubSpot and Creatio?
From Salesforce Marketing Cloud to HubSpot Marketing Hub, while retaining Salesforce CRM
In our consulting projects, we hear the question more and more frequently: "Can we introduce HubSpot Marketing Hub without having to give up the Sales …
HubSpot Marketing Hub vs. Salesforce Marketing Cloud Next: Which solution is truly the best fit for Swiss small and medium-sized businesses?
Choosing the right marketing platform is no longer just an IT decision, but a strategic decision. If you want to grow in the coming years, use AI sens …
AI agents in HubSpot: Clear regulations on security, data protection, and responsibility—and which LLM is behind it all?
Artificial intelligence has arrived in everyday business life. But with every new AI function, a central question arises:
Digitalization of the customer journey for Swiss SMEs
Focus on quality, efficiency and customer loyalty - with digital transformation. Swiss SMEs are known for their precision, reliability and proximity t …
The new normal: digital communication as the most effective sales tool
How do we acquire new customers if we will probably only be able to address them in the real world to a limited extent in the coming months? How can d …