White Paper: Building an In-House Marketing & Sales AI Factory
Introducing AI tools is easy. Building an organization that uses AI sustainably is another matter.
First use cases, then data architecture, then AI: how mid-sized companies are using AI as a growth driver
At a glance Most AI projects do not fail because of the technology, but because of a missing use case, fragmented data and a lack of responsibility. A …
AI has made its way into sales sales – but without clean data, it’s a waste of time
The key points at a glance AI is now part of everyday sales operations – no longer a pilot project. 92% of sales professionals already use AI tools. A …
HubSpot Custom Cards: The Secure Way to Integrate HubSpot into Your Workflows
In our consulting projects, we experience it regularly: as soon as a process deviates from the HubSpot standard, the question arises as to whether you …
From Salesforce Marketing Cloud to HubSpot Marketing Hub, while retaining Salesforce CRM
In our consulting projects, we hear the question more and more frequently: "Can we introduce HubSpot Marketing Hub without having to give up the Sales …
HubSpot Marketing Hub vs. Salesforce Marketing Cloud Next: Which solution is truly the best fit for Swiss small and medium-sized businesses?
Choosing the right marketing platform is no longer just an IT decision, but a strategic decision. If you want to grow in the coming years, use AI sens …
Best of Breed is not a choice, it is reality: how Swiss SMEs set up their tool stack today
At a glance Best of Breed is today's standard: almost every company works this way – the only question is whether with a plan or without. The non-nego …
AI agents in HubSpot: Clear regulations on security, data protection, and responsibility—and which LLM is behind it all?
Artificial intelligence has arrived in everyday business life. But with every new AI function, a central question arises:
Comparison & our recommendation HubSpot CMS versus Drupal CMS
The right choice of CMS is key to digitalization - especially for Swiss SMEs. We compared HupSpot CMS and Drupal CMS.
Instagram content in Google search results - what Swiss SMEs should know now
An important change is emerging in digital marketing: Google has recently started displaying public Instagram content from company and creator account …
