business4you | Marketing Basics

Corporate Image

What does your company stand for? How do you differentiate yourself? How do you present yourself as a company? Which approach is the right one today?

Over the past two decades, we have helped countless companies to achieve their targeted goals. One thing has never changed: A professional image still counts! However, one essential development must be noted: It concerns the channels your customers use today, tomorrow and in the years to come.

Customer Acquisition

Today, marketing is more exciting, but also more complex. What are the paths and criteria that your target group relies on to make a decision? Which instruments and information are of interest to them at which point in time?

Elaborating personas, mapping the customer journey and pursuing a consistent market development: These are the key factors for a cost-efficient and success-oriented customer acquisition.

Customer Loyalty

Experts agree that it is much easier to further develop an existing customer base than to acquire new customers. Nevertheless, most companies have neither defined a customer loyalty process nor an up- and cross-selling strategy.

This is one of our strengths. We would love to work with you to develop customer loyalty measures which, in turn, become a great asset for your company.