The Biel-Seeland Chamber of Commerce (WIBS) is presenting its annual report in digital form for the first time. The implementation was carried out in close cooperation with business4you and offers numerous advantages - such as lower costs, more design options and more comprehensive marketing possibilities.
The decision to publish the bilingual annual report exclusively in the form of an online magazine was based on several considerations. Gilbert Hürsch, Managing Director of WIBS, explains: "We wanted to become more modern, save printing costs and take advantage of the opportunity to include additional images and videos."
Printed reports are limited by character and page restrictions. Digitization allows for more detailed articles in an appealing design. "We wanted our digital annual report to correspond to the classic concept but be more modern. We succeeded perfectly," says Hürsch. The changeover also brings more flexibility. "We used to have the printed annual report in our hands and noticed things that we would have liked to change. Now such adjustments can be made in retrospect with just a few clicks," adds the Managing Director.
Competence and personal support
The collaboration with business4you proved its worth during the switch to the digital annual report. "business4you was able to translate our ideas into digital very well. Everyone involved thought along with us and didn't just "blindly" implement our specifications. It was also nice to have a single point of contact at the agency who coordinated everything and followed a clear schedule," praises Hürsch.
New opportunities in terms of visibility
Digitalization also opens up new opportunities for marketing the annual report, particularly in social media. It is now possible to share individual articles directly and reach a wider audience. Members and partners can be tagged in these posts, which can significantly increase visibility and reach.
As part of the switch to the digital annual report, WIBS is also benefiting from the integration of HubSpot. The "all-in-one" tool is used to measure success and optimize content, among other things. "Through tracking, we can now understand which articles are particularly popular. This allows us to improve our strategy for future reports," says Hürsch.
Intelligent member management
With HubSpot's CRM, WIBS can now also better manage its membership database. "We are confronted with many special cases when it comes to member management. Now we finally have an application that can be adapted to our specific needs. The newsletter function is also a great benefit for us," emphasizes Hürsch. The HubSpot platform offers an intuitive user interface that allows even non-technical users to make adjustments independently.
HubSpot also helps WIBS to communicate with different target groups. "We do a lot of exports for mailings and mailings to various groups. HubSpot offers a wide range of options for this," explains Hürsch. This saves time and resources in the long term.
Switching to digital: from A to Z with business4you
The digital annual report of the Biel-Seeland Chamber of Commerce is a prime example of how targeted investments in modern technologies and a close partnership with a competent marketing agency pay off in the long term. business4you supported the switch to the digital annual report from A to Z with expertise, personal support and innovative tools.
Would you also like to digitize your annual report and benefit from the numerous advantages of HubSpot?
Contact us and find out how we can successfully implement your project together.
