In the fourth quarter of 2024, HubSpot has also introduced significant product updates aimed at increasing the efficiency and success of your marketing, sales and service teams. Get inspired by these innovations and learn how to make the most of them!
New Lead Scoring Tool
Lead scoring helps decode lead digital behavior, prioritise prospects, and improve conversion performance. The tool expands core capabilities:
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Score resets triggered via workflow automation
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Lead scoring analytics and reporting
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Selective opt-out for defined contacts
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Scoring attributes visible directly in contact records
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Embedded scoring breakdowns (point cards) inside contact datasets
Available starting with Marketing Hub Professional
Breeze
HubSpot has introduced Breeze to optimise operations and simplify execution for marketing leaders. The platform centralises four core capability clusters:
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Breeze Copilot accelerates content creation for sales and marketing teams.
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Breeze Agents scale and automate campaign workflows, especially across email and social media.
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Breeze Intelligence enriches and structures CRM data to build sharper customer profiles.
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Content Hub industrialises content production, including podcasts and blogs.
Breeze is available across all license tiers.
Formulare mit mehreren Schritten
Multi-step forms reduce form abandonment by splitting long inputs into digestible sections. This improves completion rates and user motivation by confirming progress during submission.
Availability starts with Marketing, Sales, and Service Hub Starter (BETA).
A/B testing with AI for landing pages
A/B testing to optimize your landing pages is crucial for successful lead generation because it gives you the opportunity to tailor your content even more precisely to your personas. Use the integrated AI to carry out A/B tests for alternative content on your landing pages.
Available from Content Hub Professional
The sales workspace replaces the prospecting workspace
HubSpot has redesigned the prospecting workspace as a sales workspace, as in most sales organizations, each sales representative is assigned a target and is subsequently responsible for pipeline generation. The sales workspace combines pipeline generation and deal closing activities in one central location. This allows sales reps to easily select and perform the key sales activities they need to achieve their goals without having to switch between different tools.
Available from Sales Hub Professional for users with a sales license
HubSpot numbers available in 7 new countries!
Phone number adoption is now also available for Switzerland, so you can now get a HubSpot phone number for inbound and outbound calls in this country too. This enhancement addresses the local calling needs of global businesses while ensuring compliance with evolving telecommunications regulations through a streamlined documentation submission process.
Available from Sales & Service Starter
Quickly exclude records from active lists
There is now an even easier way to exclude records from static lists - so that these contacts do not receive certain emails or other personalized content:
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Go to the "Settings" tab.
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Search for and select all member lists to which the new rule should be applied.
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Search for and select specific data records that you would like to exclude from inclusion in your active list.
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Click on "Save".
Available for all licenses
Conclusion
As you can see: The updates to HubSpot in the fourth quarter of 2024 will increase the performance of your teams. Improved lead scoring tools, "Breeze" for automation and AI-supported A/B tests for landing pages simplify business processes and improve interaction with customers. Expanding HubSpot numbers and quickly excluding records from active lists support global businesses and ensure compliance with local regulations.
If you have any questions or need advice on these updates, please do not hesitate to contact us. Our HubSpot experts will be happy to help you get the most out of HubSpot.
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