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Websites, portals and development Websites, portals and development Websites, portals and development

Websites, portals and development

Modular. Strong integration. Scalable.
business4you develops integrated and scalable digital solutions. They combine customer experience, data, automation and AI to create a powerful overall system.

Anchor: digitization
Websites, portals and development

Digital solutions

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Companies today are faced with growing technological complexity, fragmented data and rising expectations of digital experiences.

We decode complexity and translate it into digital solutions that perform, grow and create real added value in everyday life.

Website

The digital growth hub

Today, a modern website is a strategic growth system. It combines brand, lead generation, customer experience and data intelligence in one central touchpoint and becomes the engine for marketing and sales success.

With HubSpot as the basis, business4you develops websites that inspire and perform at the same time. They are the first point of contact for prospective customers and create trust in your own services.

UI and UX design - clarity, orientation and conversion

An effective design is not created through aesthetics alone, but through clear user guidance and consistent conversion optimization. business4you develops UI and UX concepts that create orientation, reduce friction and lead users intuitively to the desired goal.

The focus is on:

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intuitive navigation
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clear interaction paths
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consistent layouts
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convincing content hierarchies
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Conversion-optimized elements and call-to-actions
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fast loading times and responsive designs

With a clear conversion concept, we ensure that every desired action is logical, simple and immediately understandable for the user. The visitor recognizes at first glance what the next step is – and why they should take it now. Whether booking an appointment, submitting a form or making contact: The website leads to the decisive interactions in a targeted and intuitive way.

The result is a user experience that creates trust, makes content understandable and measurably increases conversion rates.

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What a modern website must fulfill today

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Personalized content along the customer journey

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Seamless integration into processes and system landscapes

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LLM-based content creation and intelligent content playout

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Automated processing of leads in sales and marketing

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Conversion-optimized UX and interface design

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Lead generation in real time

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SEO optimized architecture for maximum visibility

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Mobile-optimized, barrier-free user guidance

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Intuitive website builder - maintain content independently

The HubSpot Website Builder is so intuitive that content, landing pages and entire sections can be created and maintained at any time, without technical knowledge and without dependence on developers.

Transparency instead of a black box

HubSpot shows in real time which companies are visiting the website, which topics are of interest and which purchase intentions are emerging, based on first party data and intelligent IP recognition.

When visitors become real contacts

As soon as a person fills out a form, downloads a document or registers, they become clearly identifiable. From this moment on, HubSpot shows exactly which pages they have visited, which content they were particularly interested in and which needs can be derived from this. These insights flow automatically into marketing and sales processes and form the basis for personalized, automated lead nurturing campaigns.

Discuss your project idea -
non-binding and friendly

Customer portals

The new generation of self-service and customer experience

Customer portals are a central component of modern digital strategies. They bundle data, communication and services in one system and enable customers to act independently, quickly and transparently. business4you develops portals based on HubSpot that are flexible, secure and scalable. Ideal for companies with high demands on data quality, automation and customer-centric processes.

How a functioning customer portal is created from requirements

Five steps
Alignment – understanding needs, defining the future

In the alignment phase, the company's expectations, visions and specific needs are recorded. The aim is to reach a common understanding of the requirements, benefits and target groups of the portal.

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Scoping & prototyping – bringing the portal to life

Together, we define what is in scope for the first MVP and what deliberately remains out of scope. On this basis, an initial vision of the future is created with a budget and timeline proposal.

A clickable design prototype is then created in Figma. This is tested internally by the customer and with selected users in order to obtain feedback and realistic requirements at an early stage.

Five steps
Concept – functional and technically sophisticated

All functions, processes and user flows are described in detail.
At the same time, the technical blueprint is created, in which interfaces, data models and system architecture are precisely worked out.

Five steps
4. implementation – agile and controllable

Implementation is agile and takes place in clearly defined sprints up to the MVP. This means

  • cost control
  • clear objectives
  • transparent expectation management
  • fast initial results

In this way, the portal grows in structured, comprehensible steps and remains controllable at all times.

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5. go-live & further development - from MVP to complete system

After the successful go-live, the portal is developed iteratively. Along the jointly defined roadmap, functions are expanded, automated and optimized – precisely tailored to user needs and company goals.

Testimonial

What our customers say

New website with HubSpot.

Our foundation Passion Schneesport has experienced a remarkable collaboration with business4you AG in the area of web design and website development. Thanks to the work of business4you AG, we were able to achieve a fresh, new and above all clear website that fully meets our needs and requirements. What is particularly noteworthy is the uncomplicated, open and transparent nature of the collaboration. We are happy to recommend business4you AG because they really are professionals in what they do. business4you AG is definitely a trustworthy and valued partner for us.

- Karin Lanz, Passion Schneesport

A strong result thanks to the expertise of business4you

As the Biel-Seeland Chamber of Commerce, we have taken a big step towards the digital future together with business4you. Our previous annual report was completely digitized. This has significantly simplified the entire production process, made processes clearer and noticeably reduced our costs. With the introduction of HubSpot's Smart CRM, we were able to take our member management to a new level. Recurring processes are now efficiently automated, newsletter marketing runs directly in HubSpot and all data is finally managed centrally in one place. This has made handling for our office noticeably easier and faster. We were particularly impressed by the professional, personal and consistently competent support provided by business4you. The team thinks along with us, understands our needs immediately and delivers solutions that really work. The implementation was remarkably short, clearly structured and precisely tailored to our requirements. We are delighted and can recommend business4you as a HubSpot partner to anyone who wants to make their organization more digital, efficient and customer-oriented.

- Noah Caradonna, Biel-Seeland Chamber of Commerce

New website and CRM

At Affinitas AG, we had the positive experience that business4you AG provided us with excellent support in the implementation of a new CRM and the creation of a completely new website including web design and CMS on HubSpot. Thanks to their support, our website now has an intuitive layout, our CI/CD has improved considerably and we benefit from greater findability through the effective use of SEO and keywords. In addition, they have actively supported us in setting up Google and LinkedIn ads and in creating a new blog with a corresponding roadmap for content implementation. We would particularly like to praise the expertise and strong team spirit of all the experts at business4you. Our collaboration was efficient, professional and always at eye level. We would not hesitate to call on their expertise again for future projects.

- Roger Weber, Affinitas

Successful replacement of the event management software & CRM

We were able to work together excellently with business4you AG on a challenging event management project. Under their guidance, we were able to successfully replace the old system and make processes more efficient and less error-prone. Important aspects such as the interface design to the event management tool, the migration of customer and company data and the implementation of various business use cases were handled carefully and competently by business4you. Particularly noteworthy are the availability, empathy and expertise in CRM and work processes, which give this company unique qualities.

- Thomas Gürlet, NZZ Connect

Top website development by business4you

The cooperation with business4you AG in the area of website development and web design, including the use of HubDB, has proven to be extremely valuable in many respects. The remarkable results we saw following the project spoke volumes. This was particularly visible in the form of our new website, which is not only well structured, but also offers comprehensible and appealing content for our target groups. The compelling design underlines the quality of our products and reflects our corporate values. The unique strength and quality that characterizes business4you is the collaborative partnership and open communication we experienced throughout the process. Despite the complexity of the project, the dedicated and professional team guided us smoothly through the various phases and delivered an excellent result. This positive experience makes business4you AG a highly recommended partner for future projects. And it's not over yet: We look forward to continuing our adventure in digitizing our marketing and sales processes with business4you. Now it's just getting started!

- Marco Reber, Gasser Ceramic
Services offered: Website development

Success story from a picture book

The redesign of our website was completely blocked and stuck and we didn't know what to do next. The business4you team got us out of the impasse and implemented the new HubSpot website in record time. We were quickly equipped for the full range of responsive marketing. The blog, newsletter and some of the content are ready. Now the ball is back in our court and we have to procure content. But here, too, business4you is committed to helping and offers interesting collaboration models. The only disadvantage: business4you is addictive! We are already working on various new projects. Customer portal, implementation of the complete sales pipeline in the repair department, connection to SAP, etc. We can recommend business4you as a partner without reservation!

- Daniel Steiger, EMCH Aufzüge AG

Leaves nothing to be desired

After business4you set up our website and blog with the HubSpot CMS, they support and advise us from A to Z, from marketing automation to newsletter templates. Absolutely reliable, we don't have to worry about anything anymore. We recommend business4you with a clear conscience.

Moni Süss, GLB

Very satisfied with business4you AG and HubSpot

We have been working successfully with HubSpot for our website and our various newsletters for over a year now and are very satisfied with the agency and the solution. We are in regular contact and always feel well advised :)

- (Häusler), M.

They do everything to make us successful

From onboarding to continuous improvement, business4you helps us to get the best out of HubSpot. Many new features are explained and put into production. The focus is on growing our customer base and improving our conversion rate. They are doing a great job, thank you. We can highly recommend them.

- Renato Stalder, ePost Service AG

Interface development – systems that think in an integrated way

business4you has an experienced integration team that connects ERP, e-commerce, finance, data warehouse and other third-party systems to HubSpot in a stable and high-performance manner. This creates a continuous data flow across all systems.

Your added value: less manual work, fewer errors, more transparency and a networked system architecture for marketing, sales and service.

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IT – development resources on demand

business4you has extremely competent and experienced IT resources at two locations: Biel in Switzerland and, for over 15 years, also in Ho Chi Minh in Vietnam. Companies can use this expertise exclusively and flexibly for digitalization projects in marketing, sales and service – led by their own project management.

The combination of Swiss engineering standards and international development strength creates a setup that is both high-quality, scalable and economically attractive.

Thanks to a partnership-based collaboration lasting at least 12 months, companies benefit from:
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predictable, stable costs
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Attractive hourly rates through international resources
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Direct access to dedicated developers
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higher speed thanks to tried and tested hybrid teams
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Full control, as the product owner remains on the customer side

This structure enables a development quality that reliably covers even complex requirements – and at the same time a cost model that would be virtually impossible to achieve in traditional agency projects.

Why business4you

business4you brings strategy, technology and execution together under one roof. Our interdisciplinary in-house team of developers, marketers and UX designers supports companies from initial concept and prototyping through to continuous development. The result: platforms that are technologically robust, adopted in day-to-day operations and deliver measurable impact.

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